Having a smaller PPC budget and getting maximum results is a challenge for many advertisers. It can be done! You can make the most of it with practical planning and a laser focus on your goals. Read on for tips to get started or further optimize budgets for your PPC program. 1. Set the Stage for the Account With a smaller budget, managing expectations for the size and scope of mobile number list the account will allow you to keep focus. First, determine your daily budget. For example, if the monthly budget is $2,000 per month, the daily budget would be set at $66 per day for the entire account. The daily budget will also determine how many campaigns you can run at the same time in the account because that $66 will be divided up amongst all of the campaigns. Be aware that Google Ads and other channels may exceed the daily budget from time to time to maximize results.
The overall monthly, however, should not exceed the Daily x Number of Days in the month. Now that we know our daily budget, we can focus on prioritizing our goals. 2. Prioritize Goals Often, advertisers will have multiple goals per account. A small budget limits the number of campaigns – and the number of goals – you can pursue. Some common goals include: Brand awareness. Product and brand consideration. Leads. Sales. Repeat sales. In the example below, the advertiser is mobile number list using a small budget to promote a scholarship program. They are using a combination of leads (search campaign) and awareness (display campaign) to divide up a daily budget of $82. Daily budget example. Screenshot from Google Ads, September 2021 The next several features can help you laser-focus campaigns to allocate your budget to where you need it most.
Remember, these settings will restrict traffic to the campaign. If you aren’t getting enough traffic, loosen up/expand the settings. 3. Geotargeting Geotargeting is not only a critical part of your marketing strategy, it also plays a part in managing a small ad budget. A good way to maximize a limited budget is to focus on only the essential target locations. Should you target states, cities, ZIP codes, or combinations? The smaller the geographic area, the less traffic you will get, so balance mobile number list relevance with budget. Consider adding negative locations where you do not do business to prevent stragglers from seeing ads. 4. Ad Scheduling Ad scheduling also helps to control budget by only running ads on certain days and at certain times of the day. If your business is open during specific hours,