As you inform and build trust with your top-of-funnel (TOFU) customers, you’ve got to provide resources they can’t find anywhere else. Research what resources your competitors are sharing through email, and brainstorm: Unique content: What topics haven’t your competitors covered that your customers could benefit from? One-of-a-kind angles: If you work in an industry that often covers the same topics, what angle could you put on those topics to give a new perspective? New formats: Could you offer information in a brand-new format, such as a podcast, video, or webinar?
BrightWave, an email and CRM agency, shared a webinar on a topic marketers don’t talk about often: dark mode. Image courtesy of BrightWave With the pandemic changing the ways people shop and work (“this period of disruption”), they saw an opportunity to teach customers about this developing topic. 3. Don’t distract from your main ask Each of your lead generation emails should have a main call to action, whether it’s to read a blog post or buy a product. When you keep your emails focused, it’ll become easier to track your emails’ effectiveness and direct readers Hi, I am a database service provider of Latest Mailing Database company. We provide high-quality Whatsapp Number List 100% accurate buy email list and most acitve database lists. However, our B2B and B2C leads is Opt-in and permission basis.
to the action you want them to take. After you decide on your primary ask, your email content should lead the reader to it by: Putting your call to action front and center: Put your email’s main ask in the first section.
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Follow the rules of visual hierarchy to make your call to action link or button stand out through color or size. Keeping other asks to a minimum: Plenty of emails link out to multiple pages—try to limit these extra links when you can. They’ll distract from your primary call to action. Look how this Wealthsimple email makes its call to action clear: Image courtesy of Wealthsimple This is all of the main email content—two quick paragraphs, a colorful call to action, and two benefits. While this email could convert a subscriber to a customer, the info contained can also build authority for leads who still need nurturing.