A tweetstorm is a rapid succession of tweets about a topic that’s usually written as a thread.
Here’s one from our CMO, Tim Soulo:
Look through popular tweetstorms, and you’ll notice they’re either key takeaways of existing content or expert insights that create a buzz in the community.
So why should you include tweetstorms in your content marketing?
First, they’re insanely easy to create. Draft your thoughts, break them down into chunks, and tweet away.
Secondly, and perhaps more importantly, popular tweetstorms can lead to serious exposure and generate a lot of buzz. This can lead to more followers, customers—all that good stuff.
Here’s a simple way to create a tweetstorm that’s likely to resonate with your audience:
Go to Content Explorer
Sort the results by Twitter shares
You’ll now see which of your content already has the most shares on Twitter:
Pages with the most social shares on ahrefs.com
All you need to do is distill the key takeaways from these pieces and repurpose them as a tweetstorm.
Recommended reading: How to Write a Tweetstorm by Animalz
3. Create a newsletter that excites subscribers
Email newsletters have a reputation for being boring. Blame it on marketers who treat this channel as a megaphone for self-serving content.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
When you promote content that no one wants to read, you run the risk of people unsubscribing. And yes, this includes your customers.
Low email open rates can signal churn is around the corner. Coupled with 15.8% of people unsubscribing because of irrelevant content, it’s fair to say that we need to go beyond promoting our company achievements when using newsletters to nurture leads and retain customers.
How can you do this?
Segment your email subscribers based on their behavior and background (e.g., what they read, where they come from, etc.). You can do this automatically in most email marketing software.
Here’s an email HubSpot sends to its academy students: