All those users who visit a website. These special database visits are one of the main KPIs of any project, and if we are talking about the impact of the special database brand on web positioning, it is essential to be able to separate brand traffic and non-brand traffic. That is, to separate all those users who visit the website through generic searches from the special database users who visit our website because in one way or another they already know us. But why is it important? As
an SEO professional you are likely to be special database judged on how many valuable sessions you can drive to your site through the organic traffic special database channel. If you are only reporting the total number of organic sessions, that number will special database include the sessions of people who are looking for a product or service, but it will also include the visits of people who have searched for the brand and who understandably have ended up landing on the
website. If more people search for the special database brand you will get more traffic. Of course, this is positive for you. However, if fewer people special database search for the brand this is bad for you as it directly affects those total numbers you report. Therefore, if we focus on organic performance in general: We will not have full control over whether special database the numbers decrease or increase We will not have a good explanation of why the numbers go up