Conclusion: Get rid of research partisanship What I'm trying to understand here is that marketers should want to be 'enabled' for as many types of search visibility as possible, whether it's paid links, local pack, graphic acquaintances or old organic listings. Praising one channel over another in sweeping statements is ridiculous and actually detracts from the discussion by completely ignoring important nuances. Worse, pitting one channel against another is
incredibly detrimental to advancing the conversation about how the two channels work together. Given the complex relationship between paid search and organic search that varies from query to query, such search partisanship is only good for those who specialize in jewelry retouching service one channel to showcase their specialty. In that regard, I'm happy to work at an agency that handles both paid and organic search optimization, so we can feel free to praise the benefits of both and talk about the challenges and concerns in an equal measure. We're all working
across all channels to extract every possible ounce of value from search, whether paid or organic, as determined people seize the pearls of the channel they know how to handle. In short: be open-minded, think critically, and understand the nuances of comparing paid and organic searches. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. Google warns against misuse of links in syndication and large-scale article campaigns Posted: 2020-11-18