I've put together a basic list below: - First Name - Middle Name - Last Name - Date of Birth - Company Name - Telephone Number - Fax Number - Mobile Number - Email Address - Address - Postal Address - Class of Customer (A Class, B Class, C Class, D Class) - How they heard about us (eg Newspaper, Yellow Pages etc) - The Date the Customer First Contacted You - Enter the Customer Sales - What was sold - Date of Sale - Customer Notes - How many times a customer visits your website If you are looking at buying an off.
The shelf customer database, you need to make sure that you can choose what information you can put into the database rather than being forced into putting Asia Email List dummy data in. Essentially what I mean, is that the database will let you put one or two pieces of information about the customer in, rather than having to enter every piece which you might not have. In reality you will find, and in particular on the web, that you may have to collect each piece of customer information over a period of time.
For example, if a customer visits your website, you might ask them if they would like to register for a free newsletter, to be sent by email. At this exact point, you would anticipate to get the maximum number of people giving you their details you might only ask the visitor for their First Name, Last Name and Email address.