YouTube is the most popular web platform for sharing videos. It is currently the second most used search engine in the world behind Google and has videos of any subject. This has made YouTube one of the best platforms to launch video marketing strategies . Recently, the platform has announced a change in the ad policy and will include advertising in videos that previously did not have , although this will not be a source of income for the owner of the content. That is, YouTube will keep the full benefits it receives individual email list from those ads. Below we explain in detail what the main new features of the platform will be for next year and how they can affect your company. Do you want to know how to create your company channel on YouTube? Improve your notoriety and brand positioning with valuable content. Click here and sign up for our free course. Ads on YouTube these are the changes for 2021 How do ads currently work on YouTube? Until now , video monetization through ads on YouTube was only available to approved content creators. These are those who belong to the partner program and meet the following requirements: Comply with the Community Rules , within which it is specified that content that is spam, attacks a group or incites any type of violence cannot be monetized. Follow the Adsense Program Policies , which specify that the content that can be monetized must not be repetitive and must be original. Have a linked Google AdSense account .