ompared with live broadcast, virtual IP has more advantages in terms of controllability, risk and cost, which has attracted the attention and support text message service of major platforms. However, the shortcomings of virtual IP live broadcast are still obvious, the effect does not look good enough, the image does not match, etc... The application scenarios of virtual IP live broadcast are also continuing to expand, and I believe there will be more development in the future. According to statistics, after the outbreak of the epidemic, an average of 30,000 people opened online stores every day, and the number of merchants stationed in live broadcasts increased by 700%. This is only the data of a month ago. Live streaming has become a popular industry due to the epidemic, and the CEOs of Ctrip have all been wearing women's clothing for the live text message service broadcast . This live broadcast is really universal. At the same time, a large number of grassroots individuals, a large number of small and medium-sized enterprises, all walks of life and even local governments have joined in one after another. Big companies and big brands rarely enter the market because of the size of the company, from decision-making to implementation. needs time. The cause is not just the epidemic - as early as 2019, when the epidemic was like a lifetime, the volume of goods created by the live broadcasts of Wei Ya, Li Jiaqi, Simba and other heads was already extremely shocking, as if every day was Double Eleven. In 2020, with teachers such as Luo Yonghao, celebrities such as Fan Bingbing and Li Xiaolu, and star hosts of CCTV, leaders from various places will text message service personally go on the stage to sell goods, and national leaders will help themselves. completely pushed to the peak. However, the popularity of the industry is not necessarily a good thing for you, it must be the Red Sea, you know . The Red Sea means: You're passionate about being a tide-maker, but more likely bubbles and leeks. This is because, according to the current rules of the game, the big platforms control the distribution rights of most of the traffic, and the top Internet celebrities control most of the popularity, which will only reduce the profit of the company to a lower or even negative number, thereby making Bringing goods through live broadcast has become a short-term marketing behavior of enterprises, and the initiative is not in the hands of enterprises.